How can pharma marketers successfully digitize interactions with virtual channels
How can pharma marketers successfully digitize interactions with virtual channels Virtual channels have disrupted the life science marketing mix. It has increased the demand for digital content for websites, emails, mobile apps, and focused digital engagement. Digital health care professional {HCP} engagement requires close alignment and collaboration between commercial and medical affairs in terms of content developed, formats, channels, collaborators. Pharma and healthcare marketers can effectively use virtual channels looking for an Omni channel for medical education campaigns and launches. Virtual meetings and Symposium Often life science marketers struggle for the time and attention of health care professionals (HCPs) for effective engagement. Virtual channels save time and travel effort. Even before the pandemic, there has been increasing demand for virtual meetings and symposia for health care professionals. HCPs have embraced virtual events globally, ...